Start free. Pay when you want more leads.

The CRM is free because it is where the leads live. Buy leads when you want volume, or hand the whole operation to us. Three ways in, one pipeline.

Door 1 — Software

Run your own leads

A real CRM for service businesses: pipeline stages, lead scoring, follow-up, and marketing in one place. Self-serve, no call required. A sub-account is a separate workspace — for another business you manage, one of your own locations, or a team inside your company.

Free forever

Free

$0/ mo

Everything you need to stop losing leads in a spreadsheet. No card, no trial clock.

Contacts
100
Sub-accounts
1
Users per sub-account
1
Email marketing
Not included
Start free — no card
Most popular

Starter

$99/ mo

For a business running several brands, locations, or a handful of clients.

Contacts
Unlimited
Sub-accounts
3
Users per sub-account
5
Email marketing
Included
Start free, upgrade to Starter
Unlimited

Pro

$450/ mo

No ceilings anywhere. For agencies running this at scale.

Contacts
Unlimited
Sub-accounts
Unlimited
Users per sub-account
Unlimited
Email marketing
Included
Start free, upgrade to Pro

Email marketing sends from your own verified domain, so your sending reputation is yours alone. Setup is three DNS records, verified before your first campaign.

Door 2 — Leads

Exclusive, pre-qualified leads

Every lead is exclusive: sold once, to you, never to a competitor. We run campaigns for HVAC, solar, roofing and legal, or build a custom campaign for whatever business you are in. Leads land in your pipeline, not an inbox.

Trial

Your first 3 leads at $200 each

Test the quality before you commit. After the trial we set your ongoing volume and pricing together on a short call, based on your industry and territory.

HVACSolarRoofingLegalCustom for your business
Start your trial

Replacement guarantee

A lead that fails the written criteria for your vertical is replaced. No argument.

Territory targeting

You pick the ZIPs and metros. You never pay for drive time you would refuse.

Always exclusive

Each lead is sold to one business only. You are never racing competitors to the same homeowner or client.

Door 3 — Done for you

We run the whole operation

Website, SEO, ads, and lead flow managed end to end, with everything landing in the same CRM you already use. For businesses that would rather buy the outcome than manage the inputs.

Most popular

Growth

$2,500/ mo

Leads plus a full website and local SEO. The complete foundation.

  • Lead delivery into your CRM
  • Custom website design
  • Local SEO management
  • Google Business Profile setup

Full Agency

$4,500/ mo

Full-service retainer. We run your entire digital marketing operation.

  • Everything in Growth
  • Meta & Google ads management
  • Monthly strategy & reporting
  • Dedicated account manager

Retainer covers strategy and management. Ad spend is billed separately at cost.

Pricing questions

Is the free CRM really free?

Yes. The free plan includes 100 contacts and one user, with no card required and no trial clock. If you never buy a lead from us, it stays free.

What happens when I hit 100 contacts?

Your existing contacts stay accessible and nothing is deleted. Starter is $99 a month for unlimited contacts, 3 sub-accounts, and 5 users in each one. Pro at $450 removes every limit.

Can I buy leads without paying for the CRM?

Yes. Lead purchases are separate from the software plan. Free-plan accounts can order leads, and those leads flow into the same pipeline.

How does the lead trial work?

Your first 3 leads are $200 each, so you can judge the quality before committing. After that we agree your volume and pricing on a short call, because the right number depends on your industry and territory.

Are the leads shared with other businesses?

No. Every lead is exclusive: it is sold once, to you, and never to a competitor.

Which industries do you generate leads for?

HVAC, solar, roofing and legal are our core campaigns. For any other business we build a custom lead campaign around your service and territory.

What counts as a sub-account?

A sub-account is its own workspace with its own contacts, pipeline, and users — another business you manage, one of your own locations or brands, or a team inside your company. Starter includes 3, each with up to 5 users. Pro is unlimited.

Do the 5 users apply per sub-account or in total?

Per sub-account. On Starter that means up to 5 people in each of your 3 sub-accounts, not 5 across the whole account.

Can I send email campaigns on the free plan?

No — email marketing starts on Starter, and it requires verifying your own sending domain first. That means campaigns go out as your business, on your reputation, and a deliverability problem in one account never affects anyone else's.

Why do I have to set up DNS records to send email?

Because email sent from your own authenticated domain lands in inboxes, and email sent from a shared platform domain increasingly does not. It is a one-time setup of three DNS records, and we verify them before your first send.

Is ad spend included in the monthly retainer?

No. The retainer covers strategy, management, and production. Media spend is billed separately at cost so you always know what went to the platforms.

Start free, add leads when you want them

Create an account in under a minute — no card, no call. Or book a 30-minute strategy call if you want us to run it for you.

Start free